Arkansas State Parks is seeking an experienced and innovative candidate to lead the Division’s program/event realm of public relations, including those operated by parks as well as partner activations. The position ensures every program experience reflects the Division’s standards for engagement, professionalism, and hospitality.

Duties

Maintains program quality, and consistency through development of policy and standard operating procedures; Sets expectations for statewide efforts and individual park program planning to ensure: alignment with park resources for essential outdoor experiences, prioritization of primary and secondary recreation pursuits assigned to each park, balance of in-park, outreach, and school programming, and special events; Monitors industry trends and develops new signature event and recreation experiences; Possibly supports operations in recruiting, screening, hiring, and training of park interpreters/guides. Training includes recreation skill development, public speaking, group management, program/event design, school curriculum alignment; Maintains robust record keeping for program output and attendance tracking; Supports revenue growth by elevating hospitality efforts, recruiting and supporting sales of park facilities, connecting park guests to retail and building partnerships; Collaborates with Division leadership to ensure park staff have equipment and staffing support for successful program delivery; Travels to field locations for program audits and mentoring/coaching; Periodically represents the Division for PR needs such as civic group talks and media interviews; Works closely with Deputy and Assistant Directors, Managers of Visitor Experience, Sales/Revenue, Emergency Services, and Park Operations, and the ADPHT Communications and Marketing teams.

Salary: $63,085.98./year