The Manager of Email Engagement & Digital Advocacy leads the strategy, execution, and optimization of the organization’s email marketing, digital advocacy, and audience engagement efforts. The position resides in the Marketing Division and reports to the Director of Digital Engagement.

As a member of the digital marketing team, the Manager works collaboratively with Development, Government Relations, and other divisions to produce successful multi-channel campaigns, prioritizing emails based on overall organizational strategy and goals. While this role is remote, the incumbent will be expected to travel to the National Trust for Historic Preservation headquarters in Washington, DC a few times a year.

DUTIES

Email Marketing & Content Development

• Lead the organization’s email engagement program, including newsletters, advocacy alerts, program announcements, lifecycle campaigns, and constituent communications.
• Develop and maintain editorial and email calendars in collaboration with stakeholders to ensure coordinated, strategic, and timely communications.
• Curate, write, edit, and optimize email content, ensuring alignment with organizational messaging, brand standards, style guides, and industry best practices.
• Stay current on digital communications trends, technologies, and best practices, recommending innovative approaches to strengthen audience engagement and organizational effectiveness.
• Perform other duties as required or assigned which are reasonably within the scope of the duties in this job classification.

Digital Advocacy & Campaign Management

• Develop and execute multi-channel advocacy and engagement campaigns that advance organizational priorities, including planning, content development, approvals, deployment, troubleshooting, performance analysis, and optimization.
• Create campaign strategies, messaging, calls-to-action, email communications, and online action alerts that drive constituent engagement and advocacy participation.
• Manage digital advocacy tools and campaign implementation, ensuring a seamless user experience and effective audience engagement.

Audience Growth & List Management

• Develop and implement strategies to acquire, retain, and engage constituents through targeted communications and lifecycle marketing.
• Manage audience segmentation and targeting to ensure relevant and personalized communications.
• Maintain email list health through database hygiene, privacy compliance, and subscriber retention initiatives.
• Serve as an internal strategic resource on constituent engagement, audience development, digital communications, and outreach to diverse audiences.

Technology & Platform Management

• Utilize Engaging Networks and related tools to build and deploy broadcast emails, advocacy campaigns, action pages, signup forms, and automated communications.
• Manage automation workflows, audience queries, and campaign execution within digital engagement platforms.
• Apply HTML and platform-specific expertise to support email design, functionality, troubleshooting, and optimization.
• Partner with technology vendors and internal teams to resolve technical issues and implement improvements.

Analytics, Reporting & Optimization

• Track, analyze, and report on email, advocacy, campaign, and audience performance using established metrics and benchmarks. Monitor list health and compliance with privacy and opt-in standards.
• Develop regular and ad hoc reports that provide actionable insights and recommendations.
• Design and implement testing strategies to improve campaign effectiveness, audience engagement, and conversion outcomes.
• Identify trends, opportunities, and areas for improvement through ongoing analysis and performance monitoring.

Salary Range: $70,000-$78,000/year