Position Title: Marketing Coordinator/Museum Assistant

Reports To: Museum Director

Position Summary: The Marketing Coordinator/Museum Assistant is a full-time position with a salary of $52,000 annually, responsible for developing and executing marketing strategies to enhance the museum’s visibility and engagement, as well as assisting with daily museum operations to ensure a positive visitor experience.

Key Responsibilities:

Marketing and Public Relations:

• Develop and implement comprehensive marketing plans for exhibitions, programs, events, and general museum promotion.
• Manage and create content for all social media platforms (e.g., Facebook, Instagram, Twitter, YouTube), ensuring consistent organizational voice and engagement.
• Design and produce marketing materials, including brochures, newsletters, press releases, and advertisements, maintaining brand consistency.
• Maintain and update the museum’s website, ensuring current information and functionality.
• Coordinate with media outlets for advertising placements and promotional partnerships within budget constraints.
• Analyze marketing campaign performance and adjust strategies as needed to optimize results.

Museum Operations:

• Assist with front desk duties, including greeting visitors, providing information, and processing admissions and gift shop sales.
• Support the planning and execution of museum events, exhibitions, and educational programs.
• Conduct guided tours and educational presentations for diverse audiences.
• Assist in the development and maintenance of museum exhibits, including setup and dismantling.
• Maintain accurate records of visitor statistics, feedback, and inventory.
• Ensure the cleanliness and organization of public and administrative areas.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Museum Studies, or a related field; or equivalent combination of education and experience.
• Minimum of two years’ experience in marketing, preferably within the museum, cultural heritage, or nonprofit sector.
• Proficiency in photo and video editing tools, and familiarity with website management platforms (e.g., WordPress).
• Strong understanding of social media platforms and digital marketing strategies.
• Excellent written and verbal communication skills; ability to craft compelling content.
• Strong organizational skills with the ability to manage multiple projects and deadlines.
• Ability to work collaboratively with a diverse team and interact effectively with the public.
• Flexibility to work evenings and weekends as required for events and programs. Normal work schedule will include Saturdays.

Preferred Qualifications:

• Experience in graphic design and content creation.
• Experience working or volunteering in a history museum.
• Familiarity with email marketing platforms (e.g., MailChimp) and analytics tools (e.g., Google Analytics).

Physical Requirements:

• Ability to lift up to 25 pounds and perform physical tasks related to event setup.
• Ability to stand for extended periods and navigate the museum’s facilities, including stairs.

Application Process: Interested candidates should submit a resume, cover letter, and portfolio or samples of previous marketing work to [email protected] by February 15, 2025.

Note: This job description is intended to provide a general overview of the position and does not encompass all responsibilities and tasks that may be required.