Author Archive
22 June 2017 – Jennifer Stevens
I think it’s safe to say that most historians do not have backgrounds in marketing and branding, and it’s unlikely that many of us took business classes during graduate school. Those of us who take the consultant’s path, however, soon discover the value of marketing expertise. Read More
01 April 2016 – Jennifer Stevens
Choosing to go into business for yourself means a willingness to ride the ebbs and flows of unpredictability. Some of those rides can be pretty challenging, and the start-up period is no doubt the first and perhaps the most daunting of them all. Read More
08 June 2015 – Jennifer Stevens 3
As policy makers and politicians debate and make important policy decisions, they are constantly dealing with the past. They must consider what has been tried and failed, and what options were overlooked and why. These are questions that require an understanding of history. Read More
18 June 2014 – Jennifer Stevens 1
Long before I had employees, I began my consulting career as an independent researcher. Although I fall into the introvert category on every personality test that I have taken, I am not your stereotypical introvert. I enjoy interacting with people and seek out opportunities to socialize and work as part of a team. Read More
18 January 2013 – Jennifer Stevens 6
Create a hero. Use suspense. Set scenes. That was the advice offered by renowned food politics author Michael Pollan to a room of professional historians who struggle to sell their books to a wide audience and still rely on a model of doing history created at the profession’s birth more than 100 years ago. Read More
13 June 2012 – Jennifer Stevens 1
As a historical consultant working primarily in litigation support, my work usually takes me deep inside the archives. But sometimes, the only way to truly understand the land you’re studying is to see it up close and in person. Last summer, in order to get a better grasp of the vast landscape I’d been researching for two years, I took to Idaho’s backcountry in an area bordering the Frank Church River of No Return Wilderness. Read More