Tag Archive

publicity

Independent Research for the Independent Consultant Part 2: Making Your Clients’ Interests Your Research Interests

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In Part I, I talked about balancing your consulting work with your own research work. Setting aside the fact that pursuing your own research in addition to your consulting work may throw the rest of your life out of kilter, you will have to assign a rather high priority to your own research—after your clients’ needs, of course—if you want it to come to fruition in the form of publications. Read More

Independent research for the independent consultant, Part 1: Making time

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Prompted by Adina Langer, my colleague on the NCPH Consultants Committee and one of the editors of this blog, I am going to relate how I have pursued a research agenda independently of my work for clients. Admittedly, my career as a historical consultant has been somewhat eclectic, but I hope that you may find at least some of what I have to say applicable to your own situation. Read More

Mind in the marketplace (Part 3): A practical primer

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What kind of knowledge and skills do you need in order to create a viable historical consulting practice?

Becoming a consultant requires more than simply deciding to work for yourself.  It requires the shift to a new mindset, because as an independent consultant you become a creature of the marketplace Read More

Identifying historic photos? Think outside the social media box

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Earlier this summer, as temperatures soared above 100 degrees in El Paso, I was tucked away in a cool room inside the University of Texas El Paso Library’s Special Collection department. I was working with the Casasola Photograph Collection, which holds prints and negatives from the popular Casasola Studio that was located in Downtown El Paso, Texas. Read More

The networked consultant: Using social media, Part II

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social media iconsIn my previous post I discussed the value of using social networking platforms for networking. In this post, I will discuss how to use social media for marketing by focusing on building an awareness of your “brand.” Social media provides an opportunity to present yourself and your business to diverse audiences in diverse ways. Read More

Conference preview: When historic sites close

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We have an ever-growing body of scholarship about how and why historic sites are created, but a panel today focuses on what happens when they close.  Chaired by NPS Ranger Chuck Arning of the Blackstone River Valley National Heritage Corridor and featuring panelists Barbara Franco (Gettysburg Seminary Ridge Museum), Bob Beatty (American Association for State & Local History), Sheila Kirshbaum, Tsongas Industry History Center), and Bruce Beesley (Indiana State Museum & Historic Sites), the panel will offer ideas and best practices for making the best out of bad times. Read More

An urgent call to action in Aysén, Chile: Casa Memoria José Domingo Cañas 1367

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[EDITOR’S NOTE:  Zachary McKiernan, a doctoral student in public history at the University of California/Santa Barbara and a regular reviewer for “Off the Wall,” is working on a series of “Letters from Chile,” based on his current dissertation research.  Read More

Mourning or marketing? The strange afterlife of the Montréal Expos

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In 1967, Montréal hosted a world’s fair, Expo ’67. It was Canada’s centenary, and Expo is often looked back at as the moment when both Montréal and Canada came of age and entered onto the world stage. For Montréal, it was a victory, the first Canadian city with an international reputation, and it went on to hold the 1976 Summer Olympics. Read More

Cleopatra's allure

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Cleopatra, the Search for the Last Queen of Egypt,” which premiered at Philadelphia’s Franklin Institute in June, is probably the most widely hyped exhibition I’ve seen in a long time. Philly has adopted the exhibit as its own, promoting it on the Amtrak line to DC, and on every Philadelphia tourism website I’ve seen, even so far as to create a “Cleopatra VIP Hotel Package” available at 11 area hotels. Read More